Or would you instead envision that we have together realized we care about the same things and care about each other? Would you picture us excitedly talking about all the things we want to do together, our plans for our future together, our intentions to spend our lives supporting each other in good times and bad, as we pursue together the things we both dream about? If I told you I was engaged to be married, would you picture my beloved sitting next to me with a brochure of all his great qualities pasted to his forehead? Would you picture him spending all our time together prattling on and on about how amazing he is, in an ongoing nonstop effort to convince me to do what he wants me to do? (And if you do picture that, are you also picturing how soon the divorce will follow?) Outreach and marketing rely on what we have come to call the “Tell and Hope” method of communications: I tell you my story, and I hope you will do what I want you to do.Įngagement, however, means just what it means in real life. There is a huge difference between “outreach / marketing” and “engagement.” And given the choice between them, I’ll take engagement any day.
I did, however, want to share an observation I have noted perhaps every single hour of this week:
Being in Day 3 of this fabulously energizing week, I have had little time to blog.
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